A. How is the mystery shopping process carried out for fashion stores?

B. What is assessed in a mystery shopping project for fashion stores?

Store image, cleanliness, order, general placement of products
Skills and attitude of sales consultants in stores
Consultant’s ability to ask questions, to identify the customer’s needs for to a certain product
Consultants’ knowledge on the products sold, their ability to offer alternative or complementary solutions (to present an outfit, for example)
Fitting room service (where applicable)

C. How does mystery shopping help fashion stores?

Controls the implementation and compliance with general store design standards (windows, shelves, fitting rooms, signalling, etc.);

Checks sales consultants’ abilities to identify the customers’ needs and meet them through benefits of products sold;

Offers information as to the number of customers approached from the total number of customers visiting the store;

Measures the consultants’ knowledge of products and their ability to offer complementary or alternative products (recommending accessories for a certain clothing item, for example).

Download the form and check if the sale process in your locations is carried out according to standards

Sunt de acord cu Politica de Confidentialitate conform GDPR. Toate detaliile le gasiti AICI.

D. Do you want to test if a mystery shopping project provides you with the expected results?

You will know exactly how the process is carried out;

You will see the types of reports you get;

You will find out if your company standards are implemented in the assessed location.

You have the possibility to get reports for two separate assessments for any of your locations


You provide to us the required information by filling out the attached form.


We will appoint two collaborators to perform the two assessments based on a standard form.


At the end of the week you will receive a notification with all details required to access online the reports drawn up following the assessments: access link, username and password.

Fill out the form and within 1 week at most you will receive the first 2 mystery shopping reports. Free of charge!

Sunt de acord cu Politica de Confidentialitate conform GDPR. Toate detaliile le gasiti AICI.